Recruitment Advertising

As lockdown eases and a little warmth returns to the jobs market, many employers will be faced with new recruitment advertising requirements.  The procedure to advertise recruitment can be complicated for employers to approach. However, getting this process right is essential if a recruitment exercise is to be cost-effective and attract the right quality of applicants.  Preparing a job description and person specification will provide a good basis for a strong job advert

  • All forms of job advert are covered by the Equality Act 2010.
  • Employers must not publish adverts that indicate, or could reasonably indicate, an intention to discriminate.
  • Positive action may be used to encourage applications from under-represented groups.
  • Employers may be liable for the discriminatory actions of third parties, who are advertising on their behalf.

Before starting to advertise, employers should organise and plan their approach, carefully considering the content and the design of the job advert and the most appropriate time to publish it. They should also identify the most suitable media for advertising the job in order to reach an appropriate audience.  Utilising the services of a recruitment agency such as Two Rivers can ease this burden, however, it is important to check that your provider is a member of the Recruitment & Employment Confederation (REC) which adopts the highest principles in professional conduct, ethical behaviour and respect for statutory and non-statutory requirements.

As at 15 April 2021